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Why should I use email advertising?
Email advertising often delivers much higher response rates than direct mail pieces and does so at a fraction of the cost.  Email advertising is cost effective, fast and effective.  Response rates can be as high as 9.4%.

Respond in seconds, not weeks
Email allows you to contact new or existing customers quickly and inexpensively.  A basic email campaign can be put together in less than a day if necessary.  That includes researching a targeted opt-in list, developing the email piece and sending it out.  Try doing that with direct mail.  

What makes email advertising so effective?
There are several factors that make an email campaign effective.  One of the most important factors is the quality of the list.  We only use reputable opt-in email lists that delivery consistent results for our clients.  These lists are highly targeted by demographic information and interests.  This allows us to develop an email campaign that matches your company's needs. 

Here is a sample of very effective uses for email Advertising:

  • Prospecting for new customers

  • Responding to an industry trend

  • Announcing a sale

  • Introducing a new product or service

  • A quick sales boost

  • Promoting an event

  • Beating your competition to the punch

Please call us today or click here to learn more about how email marketing can benefit your company.

Industry Statistics:



Percent of Advertising Budget allocated to Email

21.4% - Small Companies
7.0% - Medium Companies
13.4% - Large Companies


Source: Direct Marketing Association's State of E-commerce Report


HTML emails boost response rates by 1.2-1.7%.

Source: DoubleClick Email Marketing Trend Report

63% of respondents said  email was their most effective customer retention tool.


Source: Direct Marketing Association's State of E-commerce Report


96.8% of email advertising is sent during the week.

Source: DoubleClick Email Marketing Trend Report

 

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