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Does Internet Advertising Work?

Absolutely.  It can be an extremely cost-effective form of advertising and deliver substantial return on investment.  The Internet can dramatically lower the cost per acquisition of new customers and be a very effective medium to keep in contact with current customers.  Internet Advertising is no different than most things; if it's done right, it works very well.  

Accountability
Unlike many other forms of advertising, Internet advertising is fairly easy to track.  We provide our clients with several tracking options so they can select the solution that matches their companies' needs.  We have  sophisticated tracking available that can track each ad for its click thru rate, sales and even total revenue generated.  This tracking can even show you how many people came to your site, left and came back to purchase later*. 

Targeted Traffic to your site
We develop campaigns based upon your company's goals.  We use sophisticated research tools to effectively target the audience you need to reach at the right stage(s) in the buying cycle.  We devote the time necessary to properly develop your campaign to maximize its effectiveness and deliver the best possible results.

What happens once your campaign begins?
Developing the plan and placing the advertising is just the beginning of most campaigns.  Once the campaign is up and running we implement appropriate tracking methods and monitor its performance.  This allows us to make any necessary adjustments to optimize your campaign's performance.

No Such Thing As A Free Lunch?
Actually, there is such a thing.  Most of our media planning and buying services are at no additional charge to you.  How do we stay in business you ask?  We earn a commission from the sites where you advertise, much like a travel agent does.  Many other advertising agencies add a fee on top of their commission to boost their revenues.  About the only things we do charge you for are our creative services (building web sites, flash presentations, etc.) and our consulting services.  

Please call us today or click here to learn more about how we can help your business succeed on the Internet.

Industry Statistics:



Online Holiday Sales for 2002 projected to reach $14 Billion Dollars.


Source: ComScore


Actual Return on Investment (ROI) from online advertising is 25-30% higher than most marketers believe.


Source: Jupiter Media Metrix Study.


70% of companies are planning to increase their Internet marketing efforts.


Source: Smith & Suita Survey.


74% surveyed said they considered information-based advertising most valuable when they are ready to buy.


Source: Yellow Pages Research Institute Survey

* all our tracking is done on an aggregate level only, no personal information is collected.

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