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Internet Advertising	Email Marketing
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Industry Statistics:

Percent of Advertising Budget allocated to Email

21.4% - Small Companies
7.0% - Medium Companies
13.4% - Large Companies

Source: Direct Marketing Association's State of E-commerce Report

Actual Return on Investment (ROI) from online advertising is 25-30% higher than most marketers believe.

Source: Jupiter Media Metrix Study.

70% of companies are planning to increase their Internet marketing efforts.

Source: Smith & Suita Survey.